Question

Difference between normative and behavioural approach

Answer 1

In a normative model, the baseline average of observed behavior is used to determine either expected or preferred behavior.  

In a behavioralist model, the expected behavior is determined based on a hypothetical expected reaction to specific stimuli.  

The normative model works better for situations where there is higher consistency among the reactions, while the behavioral model allows for different predictive reactions by tweaking the cognitive map of the predictive sample.