Differrntiate between potential and actual product
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Potential and actual resources. Potential resources are those whose entire quantity may not be known and these are not being used at present . Actual resources are those resources whose quantity is known.
Explanation:
This is not taken from any book in particular but, in simple terms, actual interaction is when a buyer is going to buy a product (or set of products, from your words) and potential is the one who will suffer transportation costs to acquire that same product or set of products and thus they still their acquisition is not yet defined as certain.
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