Discuss the contribution of wilbur schramm to communication theory.
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Wilbur Lang Schramm (August 5, 1907 – December 27, 1987), was a scholar and "authority on mass communications".[1] He founded the Iowa Writers' Workshop in 1935 and served as its first director until 1941. Schramm was hugely influential in establishing communications as a field of study in the United States, and the establishing of departments of communication studies across U.S. universities. Wilbur Schramm is considered the founder of the field of Communication Studies. He was the first individual to identify himself as a communication scholar; he created the first academic degree-granting programs with communication in their name; and he trained the first generation of communication scholars.[2] Schramm's mass communication program in the Iowa School of Journalism was a pilot project for the doctoral program and for the Institute of Communications Research, which he founded in 1947 at the University of Illinois at Urbana-Champaign.[3] At Illinois, Wilbur Schramm set in motion the patterns of scholarly work in communication study that continue to this day.[2]
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Schramm's particular contribution was his ability to synthesize and organize a wide variety of research into a coherent whole. More importantly, he identified this research as constituting a new academic field, and he was able to institutionalize the study of mass communication within the US university structure.
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