Discuss the importance of distribution channels.Which distribution channel will you suggest for generator set for business buyer and why?
Answers
in the field of marketing, channels of distribution indicates routes or pathways through which goods and services flow, or more from producers to consumers.
We can define formally the distribution channels as the set of interdependent marketing institutions participating in the marketing activities involved in the movement the flow of goods or services from the primary producers to ultimate consumers.
A channel of distribution is a path traced in the direct or indirect transfer of ownership of a product as it moves from producers to consumers.
A channel is pipeline through which a flows on its way to the consumers. The manager put his products into the pipeline marketing channels and it moves towards various marketing people and reaches the ultimate consumer which is the other end of the channels.
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