Discuss the steps involved in marketing the business or product (20)
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Explanation:
Step 1 – Understand The Marketplace And Customers
Step 2 – Develop A Customer-Driven Marketing Strategy
Step 3 – Deliver High Customer Value
Step 4 – Grow Profitable Customer Relations And Delight Customers
Step 5 – Capture Value From Customers To Create Profits And High Customer Equity
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