Question

Distinguish between international marketing research and international marketing information system

Answer 1

Meaning of MIS and MR.

Their basic or main purpose.

Wide or narrow scope.

General or specific nature.

Number of reports provided.

Future or past orientation.

Frequency of data collection.

Number of problems to solve.

Continuous or non-continuous operational method.

Based on use of computers or not.

Answer 2

MIS is to collect, analysis and supply marketing information, MR  is a process of collecting and analysing information to solve a specific problem.

Explanation:

• Marketing research is systematic and objective of generating information.  

• Global marketing is a function that links the global consumer and the public to marketing through the use of information. The information is used to market opportunities and problems.

• International marketing research is the systematic design, collection and recording and analysis of information to a particular marketing decision that a company is facing internationally.  

• It's the first step in the international expansion of the business. As business depends on research it helps them to efficiently and effectively sell their products.

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• brainly.in/question/8769881 answered by Ankitkumar200314.