Business Studies, asked by kawalb2563, 11 months ago

Emerging technologies impact today's marketing industry?

Answers

Answered by Anonymous
6

Answer:

The emerging technologies that are expected to transform future sales and marketing tools:-

1. Cranial implants and facial recognition

The global cranial implants market is expected to grow at a CAGR of 5.53 percent, during the period 2017-2021. There could be a scenario wherein marketers could track and engage with their customers through chips implanted, either in their bodies or within their devices. Facial recognition helps discover prospective customers when they are in the vicinity. It would foster the sales effort by curating information regarding the prospect’s buying history, giving an added leverage to engage potential customers during networking opportunities such as corporate events. This technology is expected to be adopted by 2025-2030.

2. Pre-cognitive marketing

IoT and pre-cognitive marketing are expected to enhance mainstream marketing strategies. IoT platforms could help link news, events, and instant alerts to a prospective consumer base, through marketing channels and campaign builders. Campaign builders would design customized marketing campaigns for businesses by gathering information about their specific business requirements. The marketing campaign can then pre-emptively identify the potential customer’s needs and share related products based that information. Pre-cognitive marketing works on the principle of assessing and determining the customer’s need even before they recognize it. This technology is expected to be adopted by 2020.

3. IoT and user-journey mapping to advertise to individuals

In the future, B2I (Business-to-Individuals) could replace all forms of marketing like B2B and B2C. With this, a brand could reach individuals directly to market their products and services by analyzing data collected by IoT gadgets. Companies could target potential decision-makers, business leaders, and CXOs by collating information based on regular interactions with gadgets, online public profiles, and digital accounts. IoT enables different advertisements with content that is curated especially for them, based on their activities of the day, which is tracked on a regular basis. This would further help in optimizing content for personalized advertisements on radio, in-flight entertainment, and subscription-based online video channels. This marketing technique is expected to come into the mainstream adoption by 2020.

4. Digital facial coding and VR integration for marketing

Prospective customers have a higher recall of the products which they directly interact with require limited conversation. Businesses could interact and engage with their customers and prospects at global events, with the aid of robots or bots determining their needs using facial recognition. The market for facial recognition tools is projected to reach $7.8 billion by 2022, growing at a CAGR of 14%. This expected estimation is based on the increased adoption of intelligent bots at global events by enterprises. These bots are expected to help companies identify and personally greet potential customers. This technology is expected to come into the mainstream adoption by 2020–2025.

5. User-generated content

Marketing strategies of the future could include a mix of facial coding and user-generated content to target potential business customers during a website log-in process. The moment customers log onto a company’s website, they can be identified through the webcam, which then curates relevant content and offerings best suited to their needs. Additionally, the prospective customer could receive industry-specific case studies and customer testimonials. Inevitably, the activity would enable businesses to pitch, based on market segmentation efficiently. Also, potential buyers need not be bothered by irrelevant content and clutter on the website that may delay/hamper their buying decision. This technology is expected to be adopted by 2020.

hope it helps..

Similar questions