essay on advertisement
lead to wasteful expenditure
Answers
Advertisements Lead to Wasteful Expenditure
If advertisements were not so effective, all the companies would not use so much of them! Advertisements can be seen everywhere! On TV channels, on internet, on newspapers and magazines, on billboards, on buses, on cinema screens; there is no place that is without advertisements!
Companies spend millions of dollars on advertisements only because they are the most effective tool to promote sales and earn huge profits. It is through advertisements that the companies lure people to buy their products. In certain cases, advertisements make false claims about the products.
The products and services shown in the advertisements are presented in such an appealing way that the people watching them feel tempted to buy them. The target of these advertisements are children and adolescents. They are to young to think logically the pros and cons of the products advertised. These advertisements are made to attract them. For example, the advertisement promoting a bike, will show the bike in such an attractive manner, that the young boys will feel attracted to them. This attraction gives rise to the urge to buy that bike.
Similarly, other products and services are presented in the same manner. For example, Mc Donald burger add will present the burger in such a manner that children and youngsters will have an urge to eat them.
The bitter truth is most of the advertisements are misleading. Their chief purpose is to trap people’s attention and entice them to buy the products and services shown in the advertisements. They purely lead to wasteful expenditure. The best approach to advertisements is they should not be taken seriously.
*Advertisements leads to wastefull expenditure.*
We inevitably come across such advertisements on a daily basis and they, unknowingly, influence our desire to buy products. Another thing that happens with many is that, when they see a certain product in a store, they recollect the advertisement of that product, and then feel compelled to buy it.
Nowadays, advertisements generally show famous celebrities praising the product and highlighting its benefits. Any appreciation towards that person would inadvertently result in the action of buying the said product, irrespective of whether the buyer needs it or not.
Advertisements, many a times, are white lies. The ‘get your money back’ kind of offers always have a miniscule ‘conditions apply’ written in the bottom. Therefore, most people get lured to buy such products in the false hope of getting their money back in case of the product not working properly, but mostly fall prey to advertising tricks.
Another highly debated argument is that advertisement increases the cost of the goods. If a company has to spread awareness about the existence and efficiency of its product, it must advertise, which will cost the company a great sum of money. This sum of money must be recovered, and is done so by adding a small sum to the value of the product.