examine the challenges encountered by the pharmaceutical wholesale distributor or surviving and thriving in this new and ever changing environment
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Pharmaceutical industry responsible for marketing and selling of all kinds of medications has faced an increased demand over the past few years. However, the whole sale distribution system faces a number of challenges in this ever changing environment.
Firstly, the sale of counterfeit and cheaper drugs pose a great threat to the wholesalers. Because if the authentic and drugs from renowned brands are not available on time the dealer/ distributors may resort to buy cheaper alternatives that pose a great threat to the life of the people. Thus, inventories need to be managed and organised to ensure safety.
Ensuring product quality over longer distances is also a major problem for most of the wholesalers. As they need to make sure that the medicines especially vaccines are kept cold and refrigerated according to the required temperature at all times.
Human Resource Dependency is another major problem faced by the pharmaceutical industry. Where all other industries are using the help of advanced IT systems for the sale and distribution of their products. This industry is still pretty much dependent on humans. This often results in greater chances of error, mistakes and delays.
Thus in order to succeed in the market the wholesale distributors should focus on improving their supply chain systems that will help overcome a number of challenges both directly and indirectly.
Firstly, the sale of counterfeit and cheaper drugs pose a great threat to the wholesalers. Because if the authentic and drugs from renowned brands are not available on time the dealer/ distributors may resort to buy cheaper alternatives that pose a great threat to the life of the people. Thus, inventories need to be managed and organised to ensure safety.
Ensuring product quality over longer distances is also a major problem for most of the wholesalers. As they need to make sure that the medicines especially vaccines are kept cold and refrigerated according to the required temperature at all times.
Human Resource Dependency is another major problem faced by the pharmaceutical industry. Where all other industries are using the help of advanced IT systems for the sale and distribution of their products. This industry is still pretty much dependent on humans. This often results in greater chances of error, mistakes and delays.
Thus in order to succeed in the market the wholesale distributors should focus on improving their supply chain systems that will help overcome a number of challenges both directly and indirectly.
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