Question

Explain in detail Bottom of the Pyramid Approach.

Answer 1

The bottom of the pyramid, bottom of the wealth pyramid or the bottom of the income pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.7 billion people who live on less than $2.50 a day.

Management scholar CK Prahalad popularised the idea of this demographic as a profitable consumer base in his 2004 book The Fortune at the Bottom of the Pyramid, written alongside Stuart Hart.

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Answer 2

Answer:

Bottom of the pyramid or the income or wealth pyramid is a term given to the 2.7 billion population who loves on a lower amount of $2.50 in a day. CK Prahalad, a management scholar has ideated this demographic term in his book The Fortune at the Bottom of the Pyramid in the year 2004. As per the author, the poor must not be treated as a victim but as creative entrepreneurs.