Explain in detail the McClelland Theory of Motivation.
Answers
Answer:
mccllend theory of motivation states that every person has one of three main driving motivators
1.the need for achieving
2.affiliation
3.power
these motivators are not from inheritance we develop it from our culture and experience
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McClelland Theory of Motivation :
According to David McClelland, regardless of culture or gender, people are driven by three motives :
(1) Achievements needs :
Need to achievement is the urge to shine, to grow, to achieve in relation to a set of levels, to achieve success with never give up attitude. It is concerned with taking initiative to find a solution to a particular problem, set goals, and get feedback at every level of success.
(2) Affiliation needs :
The need for affiliation is denoted by developing a sense of belonging, teamwork, a concern about open and sociable interpersonal relationships, and reducing uncertainty. It is a want to form a good relationship through common understanding, trust.
(3) Power needs :
The need for power shows that how a person tries to control other individual's behavior as per his want. In other words, it is the desire to have control over others and to be dominant. This is a need to win under any situation.
Hope this answer will help you.
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