Explain the macroeconomic factors impacting the business of advertising agencies
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Advertising is the paid communication of firms and other organizations directed towards consumers and the broad society.
TV and radio spots, billboards, paid spaces in the press and other means are used to vehicle key messages about products, brands, brand values, and identities. The typical expected effects are to raise sales, to maintain them over time, and to improve the general image of the firm.
Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated.
Massive advertising is typical of big oligopolists operating in a large consumer market (e.g. Coca Cola and Pepsi Cola).
Hope this helps....♥♥♥
TV and radio spots, billboards, paid spaces in the press and other means are used to vehicle key messages about products, brands, brand values, and identities. The typical expected effects are to raise sales, to maintain them over time, and to improve the general image of the firm.
Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated.
Massive advertising is typical of big oligopolists operating in a large consumer market (e.g. Coca Cola and Pepsi Cola).
Hope this helps....♥♥♥
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