Question

Explain the major differences between B2B and B2C marketing channels of distribution

Answer 1

1 B2b
The selling of goods and services between two bussiness entities is know as bussiness to or bussiness B2b.
Costomer - company
Focus on - relationship
Quality of merchandise- large
Relalationship- supplier manufacturer, manufacturer wholesaler , wholesaler retailer
Relationship horizon- long term
Buying and selling cycle -lengthy
Buying decision -planned and logical , based on need
Creation on brand value - trust and mutural relationship
2 B2c
The transaction in which business sells the goods and services to the consumer is called Business to Consumer or B2C.
costomer - End user
focus on - product
Quantity of merchandise- small
Relationship -Retailer Consumer
Relationship horizon - short term
Buying and Selling cycle - Short Buying
Buying decision - emotional based on want and desire.
Creation of brand value - advertising and promotion