Question

Explain the marketing mix of financial services marketing.

Answer 1

The financial services marketing mix. Traditionally, the marketing mix comprises four elements: product, price, promotion and place (the 4Ps). ... Marketing tactics, by contrast, are more closely concerned with decisions about how to deliver theproduct or service offer which reflects this matching process.

Answer 2

Marketing Mix is a set of marketing tool or tactics, used to promote a product or services in the market and sell it. The product will then be sold, according to marketing and promotional strategy. The components of the marketing mix consist of 4Ps Product, Price, Place, and Promotion.