Question

Hofer's matrix is a fifteen cell matrix in which business are plotted in terms of their competitive

Answer 1

Hofer matrix is one of the tools used to determine the assessment of the Competitive position of the company, as determined by its internal and external factors.

15 squares matrix was created by Ch.W. Hofer. It is a development of the ADL and McKinsey matrices and is especially useful when analysing strategically diversified entity.