English, asked by yumisanchez309, 5 hours ago

how big data analytics effects Netflix marketing department?

Answers

Answered by jisso30

Answer:

Netflix even uses big data and analytics to conduct custom marketing, for example, to promote 'House of Cards' Netflix cut over ten different versions of a trailer to promote the show. If you watched lots of TV shows centred on women, you get a trailer focused on the female characters.

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