how can culture influence international marketing strategy?
Answers
Answer:
Explanation:
Culture preferences influences international marketing strategy as one buy goods and services according to his or her beliefs thus for instance packaging can make a person to choose a product like perfume and leave out another perfume with different packaging because he or she chooses what is familiar with him or her.
Also cultural values of a society can influence marketing strategy since people usually consume what suits there environments and what they can afford thus people buy goods based on there incomes thus whether they are upper ,middle and lower class hence culture influence marketing strategy
Answer:
To develop a successful marketing strategy, an organization must take into consideration the cultural influences of the society where a new product is being introduced. People make decisions about consumption of a product based on these cultural influences.
Explanation:
Please mark me as brainliest