how do advertisements help in creating awareness among the citizens?Support answer with examples
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Advertising is one of the most pervasive and all-encompassing forms of communication in the modern world. Newspapers, magazines, television, radio and the Internet all convey advertising messages to consumers. While small businesses primarily use advertising to deliver information on their products and services, advertising methods also raise awareness of social issues. Powerful images, resonant music and well-worded text can evoke feelings in viewers to promote societal changes.
EXAMPLES:
Anti-Smoking Campaigns
The U.S. Centers for Disease Control and Prevention (CDC) analyzed data from 17 countries that participated in the Global Adult Tobacco Survey (GATS). The data examined the correlation between the viewers' intentions on quitting smoking and their awareness of anti-smoking messages in the media. In 14 of the 17 nations surveyed, intent to quit was closely tied to awareness of anti-smoking advertisements found in multiple media outlets, when compared viewers with no awareness of the campaigns.
Animal Cruelty Prevention
Some notable advertisements feature images of animals that have fallen victim to cruelty, abuse and neglect. Agencies such as the American Society for Prevention of Cruelty to Animals (ASPCA) and People for the Ethical Treatment of Animals (PETA) have campaigned against animal abuse by displaying such images images as the effects of the injuries and maltreatment of animals. One of the most memorable campaigns featured Canadian singer Sarah McLachlan, both as a spokesperson and as the voice behind the song "Angel" that was played over the images.
EXAMPLES:
Anti-Smoking Campaigns
The U.S. Centers for Disease Control and Prevention (CDC) analyzed data from 17 countries that participated in the Global Adult Tobacco Survey (GATS). The data examined the correlation between the viewers' intentions on quitting smoking and their awareness of anti-smoking messages in the media. In 14 of the 17 nations surveyed, intent to quit was closely tied to awareness of anti-smoking advertisements found in multiple media outlets, when compared viewers with no awareness of the campaigns.
Animal Cruelty Prevention
Some notable advertisements feature images of animals that have fallen victim to cruelty, abuse and neglect. Agencies such as the American Society for Prevention of Cruelty to Animals (ASPCA) and People for the Ethical Treatment of Animals (PETA) have campaigned against animal abuse by displaying such images images as the effects of the injuries and maltreatment of animals. One of the most memorable campaigns featured Canadian singer Sarah McLachlan, both as a spokesperson and as the voice behind the song "Angel" that was played over the images.
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