Question

How does bmw segment its consumers?why does this work for bmw?

Answer 1

Let me try and help you on this;

• The act of consumer segmentation is a policy set by the firm to ensure that it conducts and performs maximum sales and profit to be achieved from their potential clients.
• This may be done and achieved through  market segmentation where the market is segmented through the line of products that sa firm deals with.
• This makes it possible to group the consumers according to the product they need this is therefore refereed to as  consumer segmentation

Answer 2

BMW marketed to eachsegment by giving them what they needed. Such as, BMW created a lower price SUV that was targeted to a group called “modern mainstream.” It could improve itsmarketing strategy by targeting females and middle class also.