How does native advertising tackle banner blindness?
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Banner blindness is a phenomenon in webusability where visitors to a websiteconsciously or subconsciously ignore banner-like information, which can also be called ad blindness or banner noise.
The term "banner blindness" was coined by Benway and Lane[1] as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. The information that was overlooked included both external advertisement bannersand internal navigational banners, often called "quick links."
The term "banner blindness" was coined by Benway and Lane[1] as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. The information that was overlooked included both external advertisement bannersand internal navigational banners, often called "quick links."
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