How to increase marketing penetration for handicraft business?
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Experienced Co-authors and Contributors
In contrast to other EC books written by one or two authors who claim to be
polymaths, we have a diversifi ed team of authors who are experts in a variety
of fi elds, including a senior vice president of an e-commerce-related com-
pany. All contributions were copyedited to assure quality and uniformity.
Real-World Orientation
Extensive, vivid examples from large corporations, small businesses from
different industries and services, governments, and nonprofi t agencies from
all over the world make concepts come alive. These examples, which were
collected by both academicians and practitioners, show the students the capa-
bilities of EC, its cost and justifi cation, and the innovative ways corporations
are using EC in their operations.
Solid Theoretical Background and Research Suggestions
Throughout the book, we present the theoretical foundations necessary for
understanding EC, ranging from consumer behavior to the economic theory
of competition. Furthermore, we provide website resources, numerous exer-
cises, and extensive references to supplement the theoretical presentations.
At the end of each chapter, we provide a list of online resources with links to
their websites.
Most Up-to-Date and Current Topics
This book presents the most current topics relating to EC, as evidenced by the
many citations from 2013 to 2014. Finally, we introduce some of the most
promising newcomers to e-commerce such as Pinterest, Instagram, Volusion,
and Shopify.
Integrated Systems
In contrast to other EC books that highlight isolated Internet-based systems,
we emphasize integrated systems that support the entire life cycle of
e- commerce. Social network-based systems are highlighted, as are the latest
developments in global EC, mobile commerce, and in Web-based Apps.
In contrast to other EC books written by one or two authors who claim to be
polymaths, we have a diversifi ed team of authors who are experts in a variety
of fi elds, including a senior vice president of an e-commerce-related com-
pany. All contributions were copyedited to assure quality and uniformity.
Real-World Orientation
Extensive, vivid examples from large corporations, small businesses from
different industries and services, governments, and nonprofi t agencies from
all over the world make concepts come alive. These examples, which were
collected by both academicians and practitioners, show the students the capa-
bilities of EC, its cost and justifi cation, and the innovative ways corporations
are using EC in their operations.
Solid Theoretical Background and Research Suggestions
Throughout the book, we present the theoretical foundations necessary for
understanding EC, ranging from consumer behavior to the economic theory
of competition. Furthermore, we provide website resources, numerous exer-
cises, and extensive references to supplement the theoretical presentations.
At the end of each chapter, we provide a list of online resources with links to
their websites.
Most Up-to-Date and Current Topics
This book presents the most current topics relating to EC, as evidenced by the
many citations from 2013 to 2014. Finally, we introduce some of the most
promising newcomers to e-commerce such as Pinterest, Instagram, Volusion,
and Shopify.
Integrated Systems
In contrast to other EC books that highlight isolated Internet-based systems,
we emphasize integrated systems that support the entire life cycle of
e- commerce. Social network-based systems are highlighted, as are the latest
developments in global EC, mobile commerce, and in Web-based Apps.
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