Question

Identify the four market segment groups based on brand loyalty status

Answer 1

Explanation:

The four market group segments based on brand loyalty status are: Hardcore Loyal: These are those buyers who buy only one brand all the time. Customers show their strong desire and use the same brand always.

Answer 2

Explanation:

Identify the four market segment groups based on brand loyalty status and list what a company can learn from analyzing the degrees of brand loyalty. Brand loyalty is the degree to which consumers prefer and continue to purchase the same brand within a product or service category.