If a company encourages its employees to use its own products to understand customers perception, then the company is engaging in:
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There are 5000 shares outstanding, so each founder owns half. Each one takes 50 shares. They get fewer shares because they took less risk, and they get 50 shares because we're giving each layer 1000 shares to divideup. By the time the company has six layers, you have given out 10,000 shares.
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If a company encourages its employees to use its products for the customer perspective then the company is engaging in Dogfooding.
This is the method in which the company tells its own employees to use their own product so that their feedback towards the product can be noted and necessary changes can be brought up in it before it is publicized in the market.
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