if you wanted to track what search terms customers used to find products on your website what would you set up?
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Google analytics is the best way to track customer’s behaviour once they enter your site.
There’s a feature called ‘site search’, you will have to set up this feature. Install code on your website, and thus, tracking becomes seamless.
The tracking will be comprehensive, and it will include the search terms customers use, and how deeper the engagement is.
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