Question

In bcg matrix the new entry products with tough growth rate are classified as

Answer 1

The Success sequence of BCG matrix happens when a question mark becomes a Star and finally it becomes a cash cow. This is the best sequence which really gives a boost to the companies profits and growth.

Answer 2

Answer:

In BCG matrix every new products entering the market with tough growth rate will be placed on the dog quadrant.

Explanation:

Boston Construction group designed BCG matrix in 1970. A product with low market share and low or tough growth rate is considered to be in the dog quadrant. There are totally 4 quadrants namely

• Cash cows - Have greater market share but lower growth rate
• Stars - Have greater market share and higher growth rate
• Question marks - Have lower market share and higher growth rate
• Dogs - Both the market share and growth rate are low.

Note: Refer the attached image of the BCG matrix.