in google adwords which factors is an important factor for winning the auction
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Your bid price matters. In Google adwords, the highest bidder for a certain keyword wins the right to showcase his or her advertisements in the search results.
You should therefore choose the right keyword, which has a great chance to appear in the search results. The moment you are the highest bidder, your ads get the maximum exposure.
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Google ad rank is calculated on the basis of maximum bid times and your ad rank will decide the position of your Google ad.
The highest ad rank gets the first position but if you have the lowest bid then you can also pay the maximum bid per click to win the auction.
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