Influence of Social Networking: A Study. 100 words
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Social media influence is a marketing term that describes an individual’s ability to affect other people's thinking in a social online community. The more influence a person has, the more appeal that individual has to companies or other individuals who want to promote an idea or sell a product.
Companies can harness social media influence to help generate brand awareness, sell inventory and increase customer engagement. This can be done by implementing a marketing strategy that focuses on increasing the company’s own social media influence or by hiring established, trustworthy influencers in the space.
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