Job opportunities we get if we study visual communication
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Every day you are bombarded with images, from the package design on your box of cereal in the morning to the apps on your phone and, to the commercials on TV. Visual communication design encompasses all these areas and more. Many colleges have a visual communication design degree program that focuses on graphic design, communication skills, art and visual media. Viscom jobs range from website design to film producer to photojournalist.
Graphic Designer
Graphic designers create visual products for print and digital in a number of fields, from newspapers to public relations. They may design books, magazines, flyers or posters using a variety of software programs from Adobe InDesign to Photoshop or manually sketching and illustrating ideas. They combine their skills in visual arts and communication to help illustrate complex ideas in an accessible way for businesses and consumers.
Web/App Designer
Although graphic designers' work may be online, web designers create the website that this work appears on. They combine color, graphics and text in a way to organize a website's material that is simple and intuitive for users. The explosive growth in apps means that those who can distill ideas and messages to easy-to-understand icons are in demand.
Advertising
Designers think visually to create ad campaigns that help brand a product, using their skills to create logos and icons that might appear in print ads in magazines, product packaging and pop-up ads on websites.
Video Editor
Those with a background in visual communication design don't just work with static images, they edit videos for a wide variety of platforms to make material coherent and visually appealing. Video editors, who range from helping produce advertisements to online how-to tutorials, also go beyond the visual to add music and sound effects to videos.
Photojournalist
As the saying goes, a picture can be worth a thousand words. Photojournalists can capture a moment in time that encapsulates an entire story, from the fatigue in a laborer's stance to the fear in the eyes of a child after a bombing.
Art/Design Director
These visual communications professionals use their skills in a variety of organizations, from a publishing house or visual communication agency to a nonprofit. Generally, they are the ones who oversee graphic and web designers, using their leadership skills to help create an array of visual communications projects.
Communications Manager
Often visual communication merges with verbal communication in an organization. These multifaceted professionals must be proficient in presenting a message – from annual report to magazine article – in both words and pictures.
Design Education
Some visual communications designers want to share their knowledge and vision with a new generation. With the ever-changing landscape of software programs and applications, new and experienced designers must often update their skills. Visual design communicators may choose to teach online classes or in high school or college classrooms.