Marketers can build up demand of a particular product by
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1. Product Scarcity
2. Information Scarcity
3. Leverage user generated content
4. Make it exclusive
5. Focus on the biggest problem
6. Partner with rockstar
7. Constantly innovate
2. Information Scarcity
3. Leverage user generated content
4. Make it exclusive
5. Focus on the biggest problem
6. Partner with rockstar
7. Constantly innovate
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