News release and press conferences are tools of ...........
Answers
Answer:
A press conference serves to communicate important news (e.g. launch the campaign) connected with an organisation or company and involves the participation of journalists and representatives of the company/organisation. The event offers journalists an interactive forum to find out about your organisation and campaign.
Answer:
Public relations.
Explanation:
Public relations meaning:
It is the set of techniques and strategies related to managing how information about a person or company is circulated to the public, and especially the media. Public relations' primary goals are to disseminate important company news or events, maintain a brand image, and put a positive image on negative events to minimize their fallout. Public relations may occur in the form of a company press release, news conference, interviews with journalists, social media posting, or other venues.
Every individual or entity operating in the public eye faces the spread of information about them or their practices to the public. While PR is an industry unto itself, any attempt to portray oneself in a certain way to others can be considered a form of public relations.
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