Question

One possible disadvantage of market segmentation is that:
1) sales will be lower than selling the same product to all consumers in all markets
2) profits will always be lower than when not using segmentation
3) advertising costs may be high as different campaigns may be needed for
different groups of consumers
4) the product will always have a very short life cycle

Answer 1

Answer:

3) advertising costs may be high as different campaigns may be needed for

different groups of consumers

Explanation:

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