Paige's pet store is deciding on keywords for a new google ads campaign. how should paige set up her google ads keywords?
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Paige should Bundle similar keywords together in one ad group based on common themes.
For each ad group, pick a narrow theme and the create ad groups around that theme.
For each ad group, you have to use the keywords related to that theme. Mention at least one of the keywords in its headline. This is because when someone searches for the term it must match your keyword.
Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website.
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