Question

paragraph on consumer awareness

Answer 1

Consumer awareness is about making the consumer aware of his/her rights.It is a marketing term which means that consumers are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion).

Answer 2

Consumer Awareness empowers the consumer of his rights as a consumer, 

so that he can get the best deal. It also involves imparting of adequate 

knowledge and information about the products, so that he makes the best 

deal.

The consumers should aware themselves of the following matters:

Receive proper invoice,  bill, cash memo or voucher.The name of things

bought or the description of the service should be mentioned in the

invoice.The date of the transaction should be mentioned.Taxes should be

mentioned on the invoice or bill.Consumers should check if the name of the

goods, weight, quantity, manufacturing-date, name of the manufacturer and

address are mentioned on the covers of the packaged goods.The

government has fixed the rate of indirect taxes on different kinds

of goods.Consumer should check for symbol such as ISI mark on industrial

goods, Agmark on agricultural products, Hallmark on golden ornament,

etc.The good which can be weighed should be bought after checking the

product.