prepare a report on the (culture of Malls)
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India’s retail sector has grown enormously from ‘Haat’, ‘Weekly Bazaars’ to posh, sophisticated and swanky shopping malls. A few years back our mothers used to go to ‘kirana ki dukan’ to buy grocery which now is available in grocery stores. In small towns, cities and even in metros and big cities ‘kirana shops’ still dominate and fulfil the daily needs of a family. Though the dynamic transformation is going on but definitely retail stores and malls have been transforming the retail industry from unorganized to organized. Still a way to go as organized retail sector is just 5% of the total retail sector in India.
Malls have changed shopping experience
Malls are not only a shopping place but a place to rejuvenate, socialize and entertain. In big retail stores you get everything under one roof from branded clothes, grocery, electronics to foot wear. Without a doubt malls have changed the shopping experience of Indians. Doing shopping in the scorching heat of the sun has been replaced by AC shopping. Youth take this as a status symbol. Visiting malls and buying branded products satisfy their thirst for better quality of life. Teenagers do come to show off. Certainly shopping malls are bringing in a new culture in India which is different from the traditional culture as far as shopping is concerned.
India offers an immense market opportunity because of increased income and changed lifestyle of middle class families. In 2001 there were just three malls in India. The number grew to 343 by 2007. As of May 2013, India had a total of 570 operational malls. As per the data from Bangalore-based Asipac Consulting, number of malls in 2013 has doubled since 2008.
There are two main formats of mall:-
Malls
Family Entertainment Centres.
Malls have changed shopping experience
Malls are not only a shopping place but a place to rejuvenate, socialize and entertain. In big retail stores you get everything under one roof from branded clothes, grocery, electronics to foot wear. Without a doubt malls have changed the shopping experience of Indians. Doing shopping in the scorching heat of the sun has been replaced by AC shopping. Youth take this as a status symbol. Visiting malls and buying branded products satisfy their thirst for better quality of life. Teenagers do come to show off. Certainly shopping malls are bringing in a new culture in India which is different from the traditional culture as far as shopping is concerned.
India offers an immense market opportunity because of increased income and changed lifestyle of middle class families. In 2001 there were just three malls in India. The number grew to 343 by 2007. As of May 2013, India had a total of 570 operational malls. As per the data from Bangalore-based Asipac Consulting, number of malls in 2013 has doubled since 2008.
There are two main formats of mall:-
Malls
Family Entertainment Centres.
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