Question

relationship between Advertiser and agency

Answer 1

"A relationship between an advertiser and an agency should be based on good relations.

There should be mutual trust, confidence and understanding between both the parties. Here is what you should do to maintain a good relationship –

1. A meaningful two-way communication is important.

2. Both parties should show efforts to maintain a cordial relationship.

3. The give and take approach is required from both the parties for a longer period of time. "