"ROLE OF MEDIA'' in 150 words.
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Answer:
In today's world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society. Media is the sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness.
The media provides information to the public by its reporting of and commentary upon the proceedings within the Parliament, the operations of the Government, and the views and alternate policies of the Opposition. All of these activities rely on access to information. demand that decision-makers defend their stance.
Today our life is full of mass media. Our day begins with a newspaper delivered to us with our morning cup of tea. Some of us switch on to radio or TV while getting ready for the day and try to absorb the latest developments since the newspaper went to bed (sent for printing) last night.
Both on radio and TV advertisements are sandwiched between news items and songs as the case may be. These advertisements try to influence our minds about what we should eat, drink, wear or buy in general.
They even caution us against diseases like AIDS, remind us about polio drops, inform us about forthcoming films and motivate our thinking in a subtle manner. Before leaving home for the day some of us check and reply our e-mails like we used to see our mail boxes.