Sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of
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Title: The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of. Author: mympsc.com. Subjects: Personal Selling and Sales Promotion ; Personal Selling and Sales Promotion. 2015, Is Part Of:
Sales promotion tools used to stimulate purchase, motivate salespeople, and generate business leads are classified in the category of "Promotional Tools" or "Promotions" in marketing.
Promotions refer to short-term incentives that are designed to encourage customers to buy a product or service. These incentives can be directed towards consumers, trade partners or the salesforce. The primary goal of promotions is to increase sales, and they are typically used to support other elements of the marketing mix, such as advertising, personal selling, and public relations.
Some examples of promotional tools include:
Coupons: Discounts or price reductions offered to customers who purchase a product or service.
Samples: Free samples of a product given to customers to encourage them to try it.
Contests and sweepstakes: Games or contests that offer prizes or rewards to customers who participate.
Trade shows: Exhibitions where companies display their products and services to potential customers and business partners.
Incentives for salespeople: Rewards or bonuses given to salespeople who meet or exceed their sales targets.
Referral programs: Programs that reward customers for referring others to a company's products or services.
By using these promotional tools, companies can create a sense of urgency among customers, differentiate their products or services from competitors, and build brand loyalty.
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