Question

SET B KMB-HRO2
Superior Automobiles Ltd. is in the field of manufacturing of two wheelers.
They manufacture and market mopeds. These are available in the brand names
'star' and 'double star where 'star' is their traditional product and
'double star' is the upgraded version. The company was started about 20 yrs
ago. Their product 'star' enjoys a reasonably good reputation and they were
comfortable in the market. However, with the entry of the new generation of
fuel-efficient mopeds the company started losing its market. They immediately
started developing the improved "double star' but by the time they came out
with this new model the competitors had already strengthened their position
in the market. The star model was stil1 acceptable by a segment of the market
as it was cheapest vehicle. "Double star is new generation vehicle. It was
costlier than Jet but its performance was much superior. It is compared
favorably with the competitors' products; however it was yet to gain a foot
hold in the market.
The company had to refurbish the marketing activities in order to get back
their market share. They employed young sales engineer to launch a strong
sales drive. Amrish, Btech and a diplona holder in marketing got selected and
was put on the job. Arrish started well in his new job. He was given a
territory to contact the prospective customers and to book the orders. The
company had introduced a new financial assistance scheme. Under this scheme
buyers were given easy loans. It was particularly advantageous for group
booking by employees working in an organization, Ancish was able to contact
people in different organization, arrange for group bookings and facilitate
the loans. His performance was good in the first year and in the second year
of his service. The company had its own system of rewarding those whose
performance happened to be good. They usually arranged a paid holiday trip
for the good perforner along with his wife. Amrish was accordingly informed
by the marketing manager to go to Chennai with his wife on company expenses.
Amrish asked him as to how much it would cost to the company. The marketing
manager calculated and told him that it would cost about 8000/-. He quickly
asked him whether he could get that Beder- in cash instead of the trip as he
had better plans. The marketing manager countered this saying that it might
not be possible to do so. It was not the trading of the company, however he
would check with the personnel manager. After a couple of days, Amrish was
informed that it would not be possible to give hin a cash reward. Amrish
unwillingly went for the trip and returned. On his return, he was heard
complaining to one of his colleagues his little daughter was also along with
him. The marketing manager and the personnel manager thought he was a bit too
fussy about the money and some of his colleagues also thought so. During the
subsequent days Amrish performance was not all that satisfactory this showed
his lukewarn attitude towards his job and the subordinates.
CASE QUESTIONS
1. What do you think Amrish was a money minded person?
2. In your opinion did the personnel manager handle the issue properly?
3. what was the reason behind the deteriorating performance of Anrish?​

Answer 1

Answer:

1. very easy question write and read
2. yes not telling
3. hi bye two yummy
4. ks