Question

Social identity mapping that can help enrich customer profiles with social profiles and behaviour is called

Answer 1

Social Psychology and Marketing Tactics. While it can often be difficult to know exactly why one marketing campaign works and another doesn't, there are plenty of psychological principles of human behavior which can be used to generate better, more effective marketing campaigns.

The study of individuals, groups, or organizations and the processes they use to select, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Answer 2

Social identity is the process or a way of identifying oneself in a group or a social entity. These groups can be of a family, social class or a business group. The characteristics of the social is that people tend to share same behaviours, interests or even sometimes same physical characteristics for instance in a family perspective.