Soumya runs a chain of low cost fashion wear outlets in various parts of the country. As the taste and preference of people vary from one region to another, she hires competent, capable and resourceful managers and gives them an opportunity to work independently at local level. At the same time they are expected to assume the responsibility for effective implementation of their decisions with regard to various aspects like colour,texture,design etc. related to the garments. Identify the concept being discussed here.
Answers
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Consumer preference is defined as the subjective tastes of individual consumers, measured by their satisfaction with those items after they've purchased them. This satisfaction is often referred to as utility. Consumer value can be determined by how consumer utility compares between different items
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Answer:
Explanation:
Customer relationship management:
Customer relationship management, or CRM, is a sort of software that is essential in practically every business but has a special set of useful functions for the fashion industry. An clothing firm may endure for a very long time because to brand loyalty. How you keep your consumers engaged plays a role in building a solid feeling of brand loyalty among them. Although offering high-quality products will always be the most crucial factor in keeping your customers happy, the ways that CRM can be integrated with doing so may really help your business succeed.
Objective of CRM:
CRM allows businesses to use technology and human resources to perceive the frame of mind of customers and the value of those customers. If it brings desired results, a business can
. Offer better customer care;
. Enhance call center efficiency;
. Cross sell products more effectively;
. Help sales staff close deals faster;
. Simplify marketing and sales processes;
. Find out new customers and
. Increase customer revenues.
Soumya runs a chain of low cost fashion wear outlets in various parts of the country. As the taste and preference of people vary from one region to another, she hires competent, capable and resourceful managers and gives them an opportunity to work independently at local level. At the same time they are expected to assume the responsibility for effective implementation of their decisions with regard to various aspects like colour, texture, design etc. related to the garments. Identify the concept being discussed here.
Answer: Customer relationship management concept.
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