Study five different advertisements in any one media( print, television, audio) of the FMCG goods such as coke, pepsi, lux, surf, and tide and explain their positive and negative points
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In television, it's lg, onida, Samsung, Sony and apple
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Advertisement of FMCG products followed by positive and negative of any marketing campaign.
Explanation:
Advertisement is the primitive approach to reach the targeted audiences, which is used by most of the marketers.
As per given question positive points and negative points of FMCG advertisements are as below.
1. Positive Points
- Reaching target audience
- Acquiring new consumer base
- Capital investment
2. Negative points
- Increased price of the commodities
- Downfall of small scale industries
- Changes in taste and preference of the consumers
- Higher cost of celebrity endorsements
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