Sunstar Steel Ltd., a leading manufacturer of iron and steel decided to open up a new branch in a remote area in Rajasthan. So that unemployed youth from the Rural areas could get same opportunities as those available in the Urban areas. This initiative has raised the standard of living of people in Rural areas. All children in these families are getting good education and these families are also actively contributing to nation building process through their dedicated work. On the basis of the given information about Sunstar Steel Ltd., answer the following questions: (a) Identify and explain the Objective of business which is followed by the company. (b) Explain one other objective which the company should follow apart from objective identified in part (a)
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The business objective of the given case is social.
Explanation:
- They want to benefit the society by creating new job opportunities.
- As they open new branches in rural areas it works as a balancing act for the region.
- This gives rural areas an equal chance for growth and progress.
- This shows their concern for the society and the rate of unemployment.
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