The advertiser may undertake to find
out whether the advertising will be in a
position in achieving its objectives.
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The advertiser may assume to find out whether the advertising will be in a position to achieve its objective or not. They undertake to find out because sometimes advertising gives huge benefit and achieves its objectives and sometimes not.
Explanation:
- Briefing – Briefing requires the products that need to be advertised by doing the SWOT ( Strength, Weaknesses, Opportunities, and Threats) analysis of the company.
- Objective – One should have a focused idea or the objective of the advertising like the message for the audience.
- Research – A good research like market penetration, knowing its customer and the competitors.
- Target Audience – Target audience with thorough the market segmentation.
- Budgeting – Budgeting has to be done so that there is no shortage of funds.
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