Question

The controllable variables of the organization are referred to as the______.

Answer 1

The controllable variables of the organization are referred to as the 4Ps

Answer 2

4Ps is the right answer.

one of the most popular retailing terms is the marketing mix. This is an operational and tactical part of a retailing project. The marketing mix is sometimes called the 4Ps, where the 4Ps stands for a place, price, product and promotion. This concept of 4Ps was introduced by Edmund Jerome McCarthy who was an author and professor of marketing in America.