Question

The denomination in which equity capital is issued is called face value

Answer 1

Producing a television advertisement and then buying an advertising slot is generally expensive. Advertising is sold in units (e.g. 20, 30, 60 seconds) and costs vary according to:

the time slot
the television program
whether it is metro or regional
if you want to buy spots on multiple networks.
Directories
Directories list businesses by name or category (e.g. Yellow Pages phone directories). Customers who refer to directories have often already made up their mind to buy - they just need to decide who to buy from.

The major advantage of online directories over print directories is that if you change your business name, address or telephone number, you can easily keep it up to date in the directory. You can also add new services or information about your business.

If your target market uses print and online directories, it may be useful to advertise in both, although print directories are being used less.

Answer 2

The denomination in which equity capital is issued is called face value.

Face value is the nominal value of a security stated by the issuer.

The face value of a share of stock is also known at its par value.

It is the legal capital of each share of stock.

It is not related to the market value of stock.