The media director is responsible for preparing what?
A) Media plan
B) Media reach
C) Media frequency
D) Media buying
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Another key component of a media plan is considering reach and frequency. Reach refers to how many people the campaign will be in front of over a specific amount of time. Frequency refers to how many times the consumer will be exposed to the ad over the course of the campaign.
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Answer:
answer is the option a) Media plan
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