The Munir Ahmad & Family Corporation has a diverse portfolio of businesses ranging from textile business to fish farming. The diversity of business offers a unique set of opportunities for the corporation along with challenges. Considering the textile business of the Corporation, two units are working in the spinning and dyeing sector. Both units are working well in their respective sector; however, the management is not interested in product development and innovation. The growing competition, entrance of new companies, and the recent COVID-19 have posed a threat to their survival and growth. Thus requiring the review of current policies and finding possible ways to come out of this situation. In this regard, the company has appointed you as a “strategic analyst” to analyze its strategic position in the market. The management has provided the following details regarding the companies.
Company A Company B
Financial Strength 6.70 2.03
Industry Strength 5.71 2.07
Competitive Advantage 2.55 6.62
Environmental Stability 4.21 5.51
Requirements:
Based on the above information, please answer the following questions.
1. Mention the location of each unit in the SPACE matrix. (10)
2. Identify the most appropriate strategies for each unit and provide its proper justification. (10)
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