Question

this refers to the arrangement of elements in the content of the message.

Answer 1

To convey the messages to a receiver, the element must be correct because there are many elements sender, ideas, encoding, receiver decoding feedback.

Then only your receiver will understand the communications. This is called the edifice. Edifice called an impressive one.

The edifice of the messages pretends the impact of the messages what we want to convey to the receiver.