what are advantages of external communication
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The external communication of an organisation is with all its stakeholders excluding the management and the employees.
Such communication is two-way enabling the organisation to get the views, suggestions, feedback and complaints from the external shareholders, so as to align the organisational functioning with their expectations.
Similarly, it enables the organisation to communicate its intent and message to them.
The disadvantages arise when such two-way communication is not handled well. In the age of social media and information going viral, the risks multiply
Such communication is two-way enabling the organisation to get the views, suggestions, feedback and complaints from the external shareholders, so as to align the organisational functioning with their expectations.
Similarly, it enables the organisation to communicate its intent and message to them.
The disadvantages arise when such two-way communication is not handled well. In the age of social media and information going viral, the risks multiply
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External communication is the transmission of information between a business and another person or entity in the company's externalenvironment. Examples of these people and entities include customers, potential customers, suppliers, investors, shareholders, and society at large.
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