what are the factors that affect the voting behaviour
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Voting behavior is a form of electoral behavior. Understanding voters' behavior can explain how and why decisions were made either by public decision-makers, which has been a central concern for political scientists,[1] or by the electorate. To interpret voting behavior both political science and psychology expertise were necessary and therefore the field of political psychology emerged including electoral psychology.
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Explanation:
There are a number of factors that affect the way the people vote in elections. These include:
•social class
•media and new media
•short-term factors including the image of the party leader or single issue voting
•long-term factors including geography, age and gender
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